The problem
Inventory maintained twice, inquiries landing unsorted in a shared mailbox, and no way to tell which channel produced a sale.
Industries · Automotive & campers
Inventory online, inquiries in the pipeline.
Vehicle business in Germany runs on two things a US template never covers: inventory that stays in sync with dealer software, and configurators that turn interest into a complete inquiry instead of a price question.
What we build
Inventory fed automatically from dealer software or portals, configurators per model, service and test-drive booking, every inquiry tagged with its source.
The result
At one client, 96 complete configurator inquiries in 30 days, each attributable from trade fair stand to Instagram reel.
What we build
Inventory without double entry
Vehicles, images, equipment and prices flow from your dealer system or the German portals into the site. Maintained in one place only.
Configurators
Model, layout, equipment, accessories: the prospect assembles the vehicle, you receive a complete inquiry with everything you need to quote.
Service and test drives
Online booking with vehicle data and reason for the visit. Fewer calls, one calendar instead of notes.
Leads that do not get lost
Every inquiry is routed to the right person, gets an ID and shows up in reporting, including configurator drop-offs you can follow up on.
Rental and subscription
Availability, pricing and booking for vehicle rental or subscription, with deposit, extras and contract.
Local visibility
Google Business Profile, reviews and social media maintained so inquiries can be traced back to the channel that produced them.
Why this matters for US brands
German buyers research differently.
- They expect complete specifications and prices before they contact anyone.
- They compare on the large German vehicle portals, so your data has to be there and consistent.
- They use the contact form, not the phone, and expect an answer the same day.
- They will not accept a checkout or an inquiry form that ignores German data protection.
From practice
Dealership group and camper builder, one setup.
We run the websites, configurators and inventory feeds for a Ford dealership group with a camper centre and for a camper converter, including lead attribution down to the individual post or trade fair stand.
See casesHow many inquiries does your German site lose today?
In a 30 minute call we look at inventory, forms and numbers and tell you where the biggest lever is.