We sell to EU customers from the US. Are we affected?+
Yes. GDPR, consumer law, VAT and product rules apply as soon as you sell to or collect data from people in the EU, whether or not you have an office here. Without an EU entity you usually also need an EU representative under Art. 27 GDPR.
Do we need a German entity to sell in Germany?+
No. You need a legal notice, an EU representative if you have no EU establishment, compliant shop and privacy setup, and a way to invoice correctly. We implement all of that and bring the legal partners.
Does the EU AI Act apply to us?+
If EU users interact with AI in your product, or your AI output is used in the EU, most likely yes. Chatbots must say they are machines, staff using AI need basic training, and high-risk uses carry heavy duties. We map your AI features in the audit and implement what applies.
Do we need to register for VAT in Germany?+
If you sell to EU consumers, you owe VAT in the customer country. The One-Stop-Shop lets you file for all EU countries in one return instead of registering in each. B2B sales usually shift VAT to the customer. Your tax advisor confirms the setup, we build it into shop and invoicing.
What is a GPSR responsible person and do we need one?+
Since December 2024, consumer products sold in the EU need an economic operator based in the EU who is responsible for product safety. Without one, marketplaces like Amazon block your listings. Our partners can take on the role.
Does this cover the whole EU or only Germany?+
GDPR and most digital rules apply across all 27 member states. Germany adds the strictest enforcement and a few extras (Impressum, packaging registration). We start with Germany because passing here means passing everywhere, then add markets as extensions.
Do you give legal advice?+
No. We implement the technical and content requirements and bring lawyers, data protection officers and EU representatives into the package where the law requires them. You get one contact and one invoice.
How long does a launch take?+
The audit takes ten days. A launch for the first market typically takes six to ten weeks, depending on translation and shop complexity. Automation runs in parallel or after.
Where is our data?+
On our servers in Germany (Hetzner, ISO 27001) or inside Microsoft 365 with EU data residency. Analytics run cookieless on our own Matomo instance. Nothing is sent to US ad platforms unless you decide so, with consent.
Which languages?+
German by native speakers first. Further EU languages through partner translators. Our AI agents answer in the language of the customer.