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Blacklynx · EU-ready

Selling to Europe?
Pass the rules first.

The rules apply the moment EU customers buy from you, with or without an office here. Germany enforces them hardest: consent, data transfers, VAT, product safety, AI, accessibility. We make your digital operations pass, from Germany, since 2017.

German-built since
2017
German-built since
projects delivered
135+
projects delivered
EU markets, one baseline
27
EU markets, one baseline
own servers, own AI agents
DE
own servers, own AI agents

Where are you today?

Three ways in. One set of rules.

Already selling to Europe

The rules apply to you today.

You ship or sell to EU customers from the US, without an entity. GDPR, VAT and product rules already apply, with or without an office here.

  • EU representative under Art. 27 GDPR
  • VAT through the One-Stop-Shop
  • Consent, returns, product safety
What applies without an entity

Planning a launch

Germany first, the EU next.

You want to open the European market. We make sure day one passes in the strictest country, so every next market is an extension, not a rebuild.

  • Ten-day audit before you spend on ads
  • Website, shop and hosting in Germany
  • Legal partners in the package
How a launch works

Already in Germany

HQ decides, the German team deals with it.

You have a German subsidiary or team, while tools and decisions come from the US. We turn EU rules into changes your stack can actually ship.

  • EU AI Act and GDPR for US tools
  • E-invoicing for German customers
  • A contact in your European time zone
Talk to us

Selling to Europe

What breaks when US companies sell in Europe.

11 things we fix in almost every audit, sorted by business model. None of them is about your product. All of them cost trust, rankings or money.

Every company selling to Europe

With or without an EU entity. These apply the moment EU customers use your site or product.

  1. 01

    Consent that actually blocks

    US tag setups fire Google Analytics and Meta before anyone clicks. In Germany that invites an Abmahnung, a paid cease-and-desist letter from competitors or associations. We run cookieless analytics and a consent layer that blocks by default.

  2. 02

    Data leaving the EU

    US hosting, US CRM, US analytics: every transfer needs a legal basis and a paper trail. We host in Germany and keep the data flows inside the EU.

  3. 03

    An EU representative

    Companies without an EU entity need a representative under Art. 27 GDPR. Most US companies selling to Europe do not know this. Our legal partners provide one.

  4. 04

    The Impressum

    Every German-facing site needs a legal notice with a physical address and a responsible person. No Impressum, no trust, and a fine.

  5. 05

    VAT from the first sale

    Selling to EU consumers means EU VAT, usually through the One-Stop-Shop. We connect shop, invoicing and bookkeeping so the numbers match.

  6. 06

    E-invoicing

    German B2B customers must be able to receive structured e-invoices since 2025, and issuing becomes mandatory for German businesses from 2027. Your German customers will expect them. We connect your invoicing to German-compliant tools and archives.

SaaS, apps and AI

Digital products and services used by people in the EU.

  1. 07

    The EU AI Act

    If your product uses AI and EU users touch it, the AI Act applies: transparency when people talk to a machine, AI literacy for staff, and far more for high-risk uses. We map your AI features and implement what is required.

  2. 08

    Accessibility

    The European Accessibility Act applies to online shops and many consumer-facing digital services since June 2025. We build to it from the start, not as a retrofit.

Online shops and physical products

Anything you ship to a customer in the EU.

  1. 09

    14-day returns and shop law

    Right of withdrawal, price display rules, payment methods Germans expect. Shopify defaults are not enough.

  2. 10

    A responsible person for product safety

    Since December 2024 the GPSR requires an EU-based responsible person for consumer products. Marketplaces block listings without one.

  3. 11

    Packaging, electronics and batteries

    Packaging registration in LUCID before the first shipment, plus WEEE and battery registration for anything with a plug or a cell. Unregistered goods may not be sold.

The way in

Four steps, one partner.

Start with the audit. Everything after it is a decision you make with numbers on the table.

01

EU-Ready Audit

Ten days. We go through website, tracking, forms, hosting, mail, CRM, invoicing and AI use, and hand you a traffic-light report with a prioritised list. Fixed price, quoted in the call.

02

EU Launch

Your website or shop for the first European market, usually Germany: EU hosting, consent, cookieless analytics, legal texts and EU representative through our partners, CRM and bookkeeping connected, first landing pages for ads.

03

EU Automate

AI agents for your European operations: qualify German inquiries, draft offers and invoices, answer support in the local language, all inside Microsoft 365 or on our servers, under EU rules.

04

EU Care

We stay. Hosting, updates, legal texts kept current, monitoring, monthly reports and a contact in the European time zone. We work while you sleep.

Fixed-price audit, project quote within ten days of the audit. We do not publish prices, because no two market entries are alike.

Why Blacklynx

Built in the strictest market in Europe.

Hamburg, Germany. Eight years of building for German rules. That is the whole pitch.

German-built since 2017

We are not a compliance consultancy. We are the team that has built websites, shops and automations under the strictest rules in Europe for eight years.

Our own infrastructure

Servers in Germany, our own analytics, our own mail archive, our own AI agents. What we recommend to you, we run ourselves.

Implementation, not legal advice

We implement the technical and content requirements. For the legal part we bring partners: lawyers, data protection officers, EU representatives. One package, one contact.

Measured, not promised

Every launch comes with cookieless analytics and a monthly report. You see which channel brings inquiries and revenue in Europe.

Proof

Same setup, German customers first.

Our clients are German companies. Their setup is exactly what a US company needs to pass in Europe.

Dealership group, Germany

Websites, camper configurator and online shop for a Ford dealership group: 96 configurator inquiries in 30 days, cookieless analytics from day one, shop connected to the ERP.

Conference platforms

Two annual conference platforms with brochures, exhibitor pages, participant login and yearly content cycle, hosted and maintained by us.

Blacklynx itself

Our own operations run on the agents we sell: time tracking, invoicing, inbox triage and monthly analytics reports inside Microsoft 365.

All cases

What we do not do

Legal advice. We bring the partners for that.

Blacklynx implements the technical and content requirements of the German and EU market. Lawyers, external data protection officers and EU representatives are part of the package through partners we work with, billed through us, so you still have one contact.

Questions US companies ask

Straight answers.

We sell to EU customers from the US. Are we affected?

Yes. GDPR, consumer law, VAT and product rules apply as soon as you sell to or collect data from people in the EU, whether or not you have an office here. Without an EU entity you usually also need an EU representative under Art. 27 GDPR.

Do we need a German entity to sell in Germany?

No. You need a legal notice, an EU representative if you have no EU establishment, compliant shop and privacy setup, and a way to invoice correctly. We implement all of that and bring the legal partners.

Does the EU AI Act apply to us?

If EU users interact with AI in your product, or your AI output is used in the EU, most likely yes. Chatbots must say they are machines, staff using AI need basic training, and high-risk uses carry heavy duties. We map your AI features in the audit and implement what applies.

Do we need to register for VAT in Germany?

If you sell to EU consumers, you owe VAT in the customer country. The One-Stop-Shop lets you file for all EU countries in one return instead of registering in each. B2B sales usually shift VAT to the customer. Your tax advisor confirms the setup, we build it into shop and invoicing.

What is a GPSR responsible person and do we need one?

Since December 2024, consumer products sold in the EU need an economic operator based in the EU who is responsible for product safety. Without one, marketplaces like Amazon block your listings. Our partners can take on the role.

Does this cover the whole EU or only Germany?

GDPR and most digital rules apply across all 27 member states. Germany adds the strictest enforcement and a few extras (Impressum, packaging registration). We start with Germany because passing here means passing everywhere, then add markets as extensions.

Do you give legal advice?

No. We implement the technical and content requirements and bring lawyers, data protection officers and EU representatives into the package where the law requires them. You get one contact and one invoice.

How long does a launch take?

The audit takes ten days. A launch for the first market typically takes six to ten weeks, depending on translation and shop complexity. Automation runs in parallel or after.

Where is our data?

On our servers in Germany (Hetzner, ISO 27001) or inside Microsoft 365 with EU data residency. Analytics run cookieless on our own Matomo instance. Nothing is sent to US ad platforms unless you decide so, with consent.

Which languages?

German by native speakers first. Further EU languages through partner translators. Our AI agents answer in the language of the customer.

Book your EU-ready call

30 minutes, Monday to Friday, 8 am to 8 pm Central European Time (2 am to 2 pm Eastern, 11 pm to 11 am Pacific). You describe your plans, we tell you what it takes and what the audit covers.

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