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Industries · Machinery and industry

Digital workflows for machinery: from inquiry to spare part.

In machinery and industry, inquiries come through trade shows, website and email, quotes have variants, and service runs for years. We digitize that chain and connect it to your ERP and CRM.

Store Email
Order Store or email Warehouse Check stock Stock updated Delivery note Invoice Accounting
What happens in an ERP: an order comes in from the store or by email. The warehouse checks stock, a delivery note is created, then the invoice, and accounting books it. At the end the stock level is updated automatically.

From first contact to repeat business

Where industrial companies lose time today

Between sales, engineering, production and service, a case often changes systems. Wherever people retype and chase today, the step can be digitized.

  1. First contact

    Trade show, LinkedIn, website

    Customers meet you at trade shows, on LinkedIn or on Google. Your website shows products and solutions so that interest turns into a concrete inquiry, in every language.

    Inquiry with source

  2. Inquiry

    Technical inquiries

    Inquiries arrive with every detail, such as workpiece, quantity or machine. They are sorted and land as a case in the CRM or ERP.

    Created in the CRM

  3. Quote

    Quotes with variants

    Templates, price lists and configuration produce the draft quote. Your sales team checks, adds and approves.

    Draft for approval

  4. Order

    Order and production

    The order confirmation is built from the quote, and the order lands in the ERP without retyping. Purchasing and scheduling follow on their own.

    Order in the ERP

  5. Invoice

    Invoices and receipts

    Outgoing invoices are created from the order. Incoming invoices are read and matched to the purchase order.

    Invoice matched

  6. Service

    Service and spare parts

    Service and spare parts requests arrive with the machine number and reach the right team. The reply is ready as a draft.

    Sent to service

  7. Repeat business

    Maintenance and upgrades

    Maintenance intervals, wear parts or a new generation: your system contacts the customer at the right time. That is how the next order begins.

    Maintenance offered

How we help

Where automation, AI and web systems help

Many industrial companies run not one system but many: website, mailboxes, ERP and CRM. We connect them so that no inquiry gets retyped again.

Systems we work with

We connect your website, inquiries and service to your ERP, for example SAP Business One, Microsoft Dynamics 365 Business Central or Odoo. Your CRM and Microsoft 365 stay as they are.

ERP and inventory

  • JTL-Wawi
  • Xentral
  • weclapp
  • SAP Business One
  • Microsoft Dynamics 365 Business Central
  • Odoo

CRM

  • HubSpot
  • Microsoft Dynamics 365
  • Pipedrive

Websites

  • Astro Our pick
  • TYPO3
  • WordPress
  • Webflow

Collaboration

  • Microsoft 365
  • Microsoft Teams
  • SharePoint

Questions from machinery and industry

Do inquiries land in our ERP or CRM?

That is the goal. Sales, service and spare parts requests reach the right team and your system. We clarify which interface fits in the first call. Nobody has to relearn.

Do we have to change everything at once?

No. We start with one workflow, for example service requests. You see first results four weeks after kickoff. More workflows follow in stages.

Can we maintain content in every language ourselves?

Yes. All languages live in one system. Your team maintains texts and products itself, without an agency for every translation.

What happens to our rankings with a new site?

We record every old URL and redirect it to the matching new page, even if there are thousands. Your visibility stays.

Which systems do you work with?

We connect your website, inquiries and service to your ERP, for example SAP Business One, Microsoft Dynamics 365 Business Central or Odoo. Your CRM and Microsoft 365 stay as they are. We do not replace your systems, we connect them.

Where does your team still retype inquiries?

In a 30 minute call we walk through your chain from inquiry to spare part. Then you know which workflow pays off first.

  • Design to operations, one team
  • Fits your systems
  • Talk directly to the builders